How I made it happen:
Great Lighting. I used softboxs along with a large reflector to capture and direct the lighting onto the face. I also use a macro lens to really capture cosmetic/facial detail.
Makeup. I applied a matte black base eyeshadow on the bottom and lid of the eye.
I applied concealer on the eye and added more than usual as to counteract the dark shadow I lined the bottom of the eye with.
I then added a bright neon green shadow to the black base eyeshadow and applied a reasonable coat of black mascara before applying a set of false lashes. I shaped and filled in her eyebrows using a brow pencil. I combed out the eyebrow hair with a disposable mascara wand and set it with a bit of hairspray. Lastly, with the help of photoshop, I did a bit of skin cleanup and color corrected the images and viola!
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